Pay Per Click (PPC) and Sponsored Search
Pure Creative can provide you with a service which will instantly boost your online visibility through Google and network partners.
Pure Creative will evaluate important key-words around the content of your website and your primary market.
A campaign will then be produced which displays sponsored adverts on Google when these keywords are entered or websites displaying adverts contain these relevant keywords.
The adverts can be a combination of text and images, plus there is the option to add video.
Your organisation only pays for what is clicked on so there is no waste paying for an advert that is not effective. Google Adwords operates on a pay-as-you go basis so you can top-up as and when required.
We offer 3 levels of service for managing and creating artwork for your PPC campaign. To operate in the most effective manner we recommend a minimum spend for each month on your Google Adwords credits.
The Bronze package includes:
Initial Campaign setup for up to 50 keywords tailored towards the content on your site
Setup of one text advert tailored to your business and website (Title, 2 line description and link)
Weekly review
Text adverts displayed through the Google network Monthly report and changes to keywords if subscription continues
The Silver package includes:
Initial Campaign setup for up to 100 keywords tailored towards the content on your site
Setup of two text adverts tailored to your business and website (Title, 2 line description and link)
Setup of advert on Google Maps (appears on location or postcode search in Google)
Daily review Text adverts displayed through the Google network Monthly report and
changes to keywords if subscription continues
The Gold package includes:
Initial Campaign setup for over 100 keywords tailored towards the content on your site Setup of up to 5 text adverts tailored to your business and website (Title,
2 line description and link)
Setup of up to 3 image or Flash adverts tailored towards your business and website (Static or animated) Setup of advert on Google Maps (appears on location or postcode search in Google)
Daily review
Text adverts displayed through the Google network Monthly report and changes to keywords if subscription continues
Bronze
£100.00 admin per month
plus a monthly spend of £30 – £50 on Google Adwords
or £225.00 for 3 months
or £450.00 for 6 months (includes one picture ad)
or £700.00 for 12 months (includes one picture ad)
Silver
£150.00 admin per month
plus a monthly spend of £51 –100 on Google Adwords or £330.00 for 3 months
or £650.00 for 6 months (includes one picture ad)
or £1050.00 for 12 months (includes one picture ad)
Gold
£200.00 admin per month
plus a monthly spend of £100 + on Google Adwords
or £440.00 for 3 months
or £800.00 for 6 months
or £1300.00 for 12 months
The monthly spend is the amount that you want to directly spend on your campaign within a month. You can spend as much as you like as long as it is in the boundaries for each level.
Google assigns a cost per click for each keyword which is taken off your budget upon a visitor clicking through. When you have reached your limit the adverts either stop appearing or you can spend more to have then re-appear.
All costs are subject to VAT and standard terms and conditions.
